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American actress Scarlett Johansson is to be featured in our Autumn/Winter 09 campaign, thus becoming our new image.
With the opening of 440,000 square feet Fashion Avenue at The Dubai Mall, there has been a massive increase in fashion retail offerings in the region. 
A recent report has come out with the assessment of likely impact of the slowdown in consumer spending on sales, of discretionary products like swimwear. This is one of the issues covered in a new report on the global swimwear and beachwear market, which also looks at technology, fit and styling, and competition between private-label retailers and brands. The fall-out from the global credit crunch is likely to have an adverse effect on the clothing industry for sometime.Overall, it could lower world swimwear growth between 2008 and 2014 from 5.32% to 1.69% and leaves the world market at retail worth US$13.25bn rather than US13.85bn, according to a new report. This worst-case scenario, the report says, is likely to lead to a "considerable reduction in the exceptionally large number" of swimwear brands that exist today.
Retail market in 2008
In its 'Global market review of swimwear and beachwear - forecasts to 2014' (2009 edition), it is estimated the retail market for swimwear and beachwear in 2008 is worth US$13.15bn - a 2.1% rise on the market's value of US$12.88bn in 2006. Within this, women's swimwear represents 70% of the world total value, followed by men's swimwear 17%), girls' swimwear (10%), and boys' swimwear (4%). Unit sales for 2008 are up 1.4% to 1,058m pieces. Europe and Japan/Korea have seen volume declines, while volume growth in the rest of the world averages a modest 2.8%. Overall, it is estimated that the average world retail price for swimwear and beachwear in 2008 is US$12.43. This is only marginally up from the 2006 figure of US$12.35.
While the swimwear market in total continues to face a world of no overall price inflation, the clothing industry is facing unprecedentedly high fuel costs and transport charges; volatile exchange rates; and labour shortages in low-cost economies such as China and India.
Slow Future Growth
Following the Beijing Olympics last year, the next major event for swimwear will be the London Olympics in 2012. By then, the retail market for swimwear and beachwear is forecast at US$13.51bn-representing growth of 2.7% over a four-year period. Unit sales for 2012 will be 1,099m pieces, a growth of 41m units from 2008. New demand will be outside Europe, Japan and Korea. It is estimated that the average world retail price for swimwear and beachwear in 2012 will be US$12.29. The most expensive parts of the developed world will continue to be Japan and Western Europe. This sluggish growth forecast is blamed on the current uncertain economic situation, long-term population stagnation, and the shift in branded manufacturing to lower-cost countries.
The summer 2009 Collection boasts fierce prints and electric hues complete with essentials including cover-ups and totes. The collection draws on global inspiration, with design collections such as “Montego Bay”, “Tokyo Station”, “Marrakech”, and “Jungle Beat”. Each collection is a limited edition, without plans for re-production when the collections sell through. New styles will be released monthly, including a couture line available early June. Eco-Panda believes that ecoapparel can be both fashion-forward and affordable, making the best of both worlds’ reality for today’s consumer.
Ancient Egyptians took a lot of care in grooming their appearance, and their garments were designed, crafted, and worn with great thought and care. | Fibre2fashion News Desk - India |
 The old ideas of costume for Mother of the Bride are gone. Latest trends indicate bright colors for the attire. Pastels and navy blue form only a part of the color palette.The arena is beaming with a spectrum of vibrant colors, from spring green to royal purple. Designers have come up with the bolero jacket, with different sleeve lengths. Elegant, and practical, the outfit addresses the need for a removable jacket to cover the arms that is also very fashionable. Feminine and flattering tiered skirts are showing in the store racks now. Outfits in different hemlines are popping up to keep pace with the range of wedding styles and venues. Finally, the buzz of ‘eco friendly clothing takes the spotlight in the wedding segment as well. Recycled materials are used for invitations, and costumes. Green theme reaches all the way down the wedding apparel. Organic cotton, and silk dresses that are comfortable, and breathable are growing in popularity. Click here to read the complete article.
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If you’ve never heard of boy shorts think of sexy hot pants for your bedroom. They offer full coverage on the sides and some coverage on your rear. Conservative styles cover most if not all of your rear, the more daring styles give you partial coverage. Boy shorts are figure hugging or shaping, something those of us with less than perfect bodies will appreciate. They come in wide variety of fabric choices from comfortable cotton to see through lace.
Source : amazines.com, designertoejonline.wordpress.com
 Jeans is a perfect choice of clothing; be it official or for casual wears. Be, it an expensive outfit, or just a brand new pair bought with the Sunday newspaper coupons, jeans is everyone’s favorite form of clothing.Initially used as sturdy trousers worn by men, and women in factories during the second world war, the garment underwent major changes during the 50s. Introduction of bell bottoms proved that jeans can make a fashion statement. Presently, various styles from skin tight to baggies, in a wide range of colors are available in the market. Jeans with embroidery, patches, rhinestones, and many more fancy patterns are in vogue to suit to preferences of every one. The evolution of jeans will continue, and they will become more formal, leaving "dress pants" hanging in boutiques and closets in favor of pants that started as simply sturdy work pants for factory workers. Click here to read the complete article. | |||
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 Designer duo Rinne Niinikoski received the Newcomer of the Year award at Finland’s first Elle Style Awards for the knitwear they have created for Marimekko’s winter 2009/2010 collection.At the gala, Elle Finland also presented awards to the Fashion Photographer, the Make-up Artist and Hair Stylist, the Stylist, the Best Dresser, the Fashion Collection, and the Ecological Fashion Innovation of the Year. Piia Rinne and Noora Niinikoski began their collaboration in 2000 while studying for their Master’s degree at the University of Art and Design Helsinki. Ever since, the duo has been creating individualistic and interesting clothing inspired by everything from melancholic landscapes to spooky carnivalism. The impressive and distinctive knits and accessories that Rinne Niinikoski have designed for Marimekko show influences from Marimekko’s bold floral prints. | ||
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TV Guide columnist organized a poll and according to its results determined the most sexually attractive actress on TV. This is Eva Longoria, who is famous for her Gabrielle Solis role in “Desperate Housewives”.
At the same time, “Details Magazine” held its own poll willing to know who is the most beautiful woman in Hollywood? Megan Fox, Kim Kardashian, Gisele Bundchen and Freida Pinto became the best five women. But the most sexually attractive appeared to be Jennifer Aniston.
“Vanity Fair” Magazine went even further and asked its readers who is the most beautiful lady in the world! It turned out that there was no “Aniston lovers” among the readers, even vice versa! Angelina Jollie won this title with the help of 54% of readers and Jennifer Aniston even was not seen among the best twenty women.
This article provides a perspective on CoE from the relevance of IT Industry and business which is ideally seen in today's competitive world
What is CoE?
In today's world, the Centre of Excellence (CoE) applies to any organization who wants to create and use excellent state of art and showcase its technological, service and business oriented capabilities to the entire world in a competitive environment. CoE is the combined effect of emerging business model and technologies.
Centre of Excellence (CoE) refers to creation of assets for an organization and reaping maximum business benefits from the usage of such assets. The objective of creating CoE for any organization is always customer centric and is meant for providing unique solutions to their customers.
The Centers of Excellence (CoE) trend very recently has gained traction within the IT department of large organizations. In fact, the META Group refers to the model as "the next step in IT evolution" (Source: The Application Center of Excellence, META Group, 2003).
IT organizations of all types and dimensions are embracing the CoE model as a practical way of consistent and continuous ally improvement of their business operations. Industry analysts also support the move to the CoE model.
A CoE is an organization, focused on optimizing application or service characteristics such as quality, performance, or availability. It provides management an automation platform for processes, consulting, and support services, leadership as well as advocacy to optimize these attributes.
In IT world, CoE acts as a central point of contact to facilitate collaboration between the lines of business, enterprise architects, database administrators and application developers. It helps in speed adoption, improve knowledge sharing, lower the Total Cost of Ownership (TOC), and broaden the reach and context of enterprise application deployment, migrations, consolidations and upgrades.
CoE Brings together a dedicated team of appropriate domain expertise and enables the organizations to identify core patterns of integration, share best practices, leverage skills and standard tools across the enterprise.
A CoE provides a central source of standardized products & services with expertise, and best practices. It can also provide the entire organization with visibility into quality and performance parameters of the delivered application and support functions, helping them to keep everyone informed and keeping the applications and services aligned with business objectives.
Today, Myla is one of the UK’s leading luxury lingerie & designer sex toys brands, with 14 boutiques and concessions. This year alone has seen impressive expansion, including a new boutique at Canary Wharf and a new flagship store in The Village at London’s Westfield shopping centre. And Selfridges just can’t get enough of us either, giving us an even bigger and better presence in store.
Source: PR-Inside, celebrityfashionistas.wordpress.com
Today Sotheby’s realised a sum of $9,488,754 (CHF 10,498,500 / €7,024,336) for a fancy vivid blue, internally flawless cushion-shaped diamond weighing 7.03 carats from Petra Diamonds’ historic Cullinan mine - the highest price for a fancy vivid blue diamond sold at auction and the record price per carat for any gemstone sold at auction of $1,349,752 - against a pre-sale estimate of US$5.8-8.5 million/ CHF6.8-10 million as part of its Magnificent Jewels sale. 
Bath robes are usually worn before taking a shower to cover the body or after taking a shower to dry off the water. Bath robes are mostly found in cotton fabric which makes it more comfortable. But now it has become a fashion and more trendy style with elegant looks are becoming popular. They come in more variety of fabric like the terry and micro terry bathrobes, velour, waffle, microfiber, cotton, Turkish cotton or cotton and polyesters combinations, polyester fabrics, fleece, 100% organic cotton, bamboo and the latest fashion incorporates the silk bathrobes. The silk bathrobe lacks the absorbing quality so it is merely used to cover the body and used as a secondary garment to cover the sleeping clothes.
With the huge variety offered in the market it is obvious to get confused while making a choice of bathrobe the bath robe should be of soft material which absorption of water and feels smooth to the skin. It should not be clingy and the person should feel comfortable and fresh in spite of the wrap. Always look for the style, fabric and colors of the robes while buying as Even the style meets the different purpose and demands of the buyer like the kimono style robes, shower wraps, ballerina style robe, spa robes, hooded robes, and beach wraps.
Beach wraps: -The beach wraps are also called as shower wraps and as the name suggests are meant to wear on beach or pools. The beach wrap for children are usually short robes which is used to cover the body after swimming. The womens bathrobe or shower wraps are tied up under the arms and the rest and falls loosely along the body.
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Emmy Award-winning actress Christina Applegate, star of ABC’s hit sitcom Samantha Who?, returns as the 2009 ambassador for Lee National Denim Day, one of the country’s largest single-day fundraisers for breast cancer, benefiting the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).
Its that time of year when we pack up our bags and head to the beach for the day to enjoy those warm sunrays and the refreshing sound of the lapping water. 
fun and fashionable to keep you looking fashion fresh. Make sure youve got all the daily essentials in your bag sunglasses, sunscreen, a good book, a floppy hat, some lip gloss, and any other makeup touch ups youll want. If you plan to wear eye makeup make sure its waterproof. Stay away from heavy foundations. If you must apply something use a bronzer moisturizer. Its also a good idea to bring lip balm with an SPF15 to protect your lips. It never hurts to put some moisturizer in the bag. Include a snack and plenty of fluids. Its important not to get dehydrated. Beads hold ancient roots, and their cultural significance can be traced to their early use in bartering. Beads served as a primitive currency, and they still retain their value today. In modern times they are found in the form of decoration as jewelry, rather than money.
In ancient days, people fashioned beads from a variety of materials. Early materials ranged from fish bones to teeth. As cultures grew increasingly sophisticated, so did the beads, techniques and materials with which they were created.
Today, beads are mostly used in jewelry making, textile embellishment and in the fashion industry. To yield a more "designer look," crafters often choose glass lamp-work beads over plastic buttons in garments. Costume jewelers and makers of "fine jewelry" utilize a diversity of beads, which vary in intricacy of design. This adds a look of quality and uniqueness to their work.
Fine jewelry houses predominantly use precious and semi-precious gemstone beads; the costume jewelry industry more often uses beads made of plastic, acrylic, wood and glass. Skilled artists can use the inherent versatility and wide range of designs, manipulating beads in many ways to create their pieces. Endless stringing combinations and a plethora of cuts and finishes ensures that beaded jewelry needs never look dull, boring or dated.
Recently, the home crafts market has seen an explosion in the use and sale of beads. For example, they used to serve exclusively as small, detailed embellishments for needle work projects. The last decade, however, has seen a surge of interest in beads. Accordingly, craft project hobbies (a.k.a. making classic jewelry, beaded candle holders, curtains, and wind charms) have also enjoyed increased popularity.
Corsets have been worn by women for thousands of years. In fact the oldest corset dates back to ancient Minoans from around 2000 BC. When most people think of corsets they think of the heavy bulky garments from the middle ages of Europe. Traditional corsets were not only heavy, restrictive and very uncomfortable to wear. As fabric technology has improved corsets are now not only more comfortable but are being worn as outwear. 
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