The forthcoming edition of the beachwear and summer lingerie trade fairs will be held on September 6th, 7th and 8th 2008 at Porte de Versailles in Paris: a strategic decision but also a veritable financial challenge in an ever more demanding international context.The Lyon Mode City and Interfilière Lyon trade fairs are major beachwear and summer lingerie fashion events, bringing together all the key players in the industry, from fibres to finished products.
After nearly 20 years’ regular growth in Lyon, the trade shows, like other fashion related events, have experienced a number of considerable changes over the last few years.
EUROVET, the show organizer, has chosen the capital as the new venue for these events, whose ambition is to renew and refocus in order to envisage the future with serenity.
Called for by the majority of players in the market, the relocation of a renewed and dynamized version of MODE CITY and INTERFILIERE within the wave of fashion trade fairs in Paris in September, will offer exhibitors and visitors immediate new benefits, enabling them to take advantage of market synergies between ready to- wear and beachwear and giving them a comprehensive overview of the fashion offering for summer 2009.
Visitors will also benefit from an optimized platform of expression, meeting new brands and renewing contact with those that guaranteed the popularity of Lyon Mode City.
The new positioning proposed by EUROVET lends the forthcoming session of MODE CITY and INTERFILIERE a totally innovative character, as a “trend-hunter”, capable of promoting creativity (providing a platform for young designers, tracking down new directions, emerging trends, etc.) and top-end fashion (restoring luxury, in particular European luxury, to its rightful place) with a confirmed objective of safeguarding the selectivity of the range presented.
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