Orient Watch, Japan’s largest producer of mechanical watches today announced its official entry into the United States. With origins dating back to 1901, the company produces over 2 million pieces annually and is known throughout the world for its ability to deliver luxury features—such as the power reserve indicator—at 1/3 of the price of comparable brands.“Orient’s economies of scale allow us to produce record-quality products at a fraction of the cost,” says Mark Kim, Chief Marketing Officer for PURI-TIME, Orient’s exclusive US distributor. “Our customers are paying $300 for a $1,000 automatic watch.”
With one of the lowest defect rates in the industry, and the rare distinction of producing all movements in-house, Orient is able to deliver a rare blend of quality, style, and value. “There is a niche out there for consumers who want an affordable, sophisticated watch but can’t afford to spend thousands of dollars,” said Kim.
Orient Watch has a sales network of over 70 countries worldwide and annual sales of nearly $300 million. All movements are produced and used in-house.
Source @ Fibre2fashion.com
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