Damas Launches Diwali Jewellery Collection

Adorn yourself with fabulous jewels this Diwali and win instant rewards as Damas, the leading international jewellery retailer in the Middle East, kicks off its special Diwali campaign. The grand Diwali promotions will commence on October 11 and will last until October 31, 2008, covering 50 participating Damas 22 shops across the UAE and select outlets in Oman, Bahrain, Qatar and Kuwait.

Buy stunning Diwali special gold jewellery worth AED1,500 from participating Damas outlets and you automatically walk away with an exquisite silver pearl necklace for free. Purchase gold jewellery worth AED3,500 and AED7,000, and you get a gold pearl necklace and a gold pearl necklace and earrings set, respectively in this Diwali Festive Season.

For diamond lovers, every purchase of diamond jewellery worth AED 1,500 comes with a free gold pearl necklace. Buy diamond jewels worth AEDD3,500 and AED7,000 and you receive a gold pearl necklace and earrings set and Damas his/hers diamond watch set, respectively in Diwali Festive Season. Increase your diamond jewellery purchase to AED15,000 and you receive both gold pearl necklace and earrings set and his/hers Damas diamond watch set for free!

Tawhid Abdullah, Managing Director of Damas commented: “We extend our warmest greetings to the region’s Indian community as we welcome Diwali. Design superiority and production innovation have allowed us to build distinct in-house brands that demonstrate the many possibilities of gold and reflect aspirations of their intended audiences. Jewellery and personal adornment play an important role in keeping traditions alive and our extensive range of products allows us to connect to our Indian clientele on this special occasion.”

Rounding up Damas’ exciting treats during the Festival of Lights – Diwali, is the launch of the Diwali Masterpiece Set in gold and diamond editions. The gold masterpiece set is made from pure 22kt gold. Handcrafted and casted in Turkey, the alluring set combines glossy and matte finishes and is accentuated by coloured stones and zirconiums. The diamond masterpiece set, on the other hand, features sparkling round brilliant diamonds set in 18kt yellow gold. The prongs of each piece are polished with white rhodium, complimenting the brilliance of the diamonds.

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