Chic in Chambray

Technically, this post should be titled Chic in Chambray and Denim Shirts but that didn't have the same ring just Chic in Chambray.  I used to wear chambray and denim shirts in college until they were practically falling apart but tossed them aside after I moved to New York.  As these photos suggest, chambray, denim and Western shirts are classics that never really go out of style but they are definitely seeing a resurgance lately.  I even went out and bought myself a new one.  I look forward to wearing it with dark jeans and to tone down the sweetness of my floral skirts.  Just wish I looked as good in it as Jenna Lyons!  Bon Weekend!

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Steve McQueen

Amanda Brooks and Jenna Lyons

Paul Newman in Cool Hand Luke

Charlize Theron

Robert Redford in Three Days of the Condor

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via Stockolm Street Style

vintage Ricky and Ralph Lauren

Marina Munoz via Citizen Couture

Cameron Diaz via Marie Claire

Viggo Mortensen

Jake Gyllenhaal

Jacques Cousteau

Chloe

David Beckham

Steve McQueen

Drew Barrymore

GQ

Ralph Lauren

Jennifer Aniston

Charlotte Gainsbourg and Serge Gainsbourg

Reese Witherspoon

vintage Paul Newman

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Pablo Picasso

Steve McQueen

Alexa Chung

Heide Lindgren is perfect fit for GUESS by Marciano

The fashion-forward lifestyle brand famous for its trendsetting styles from denim Pioneer GUESS, Inc., has announced American model Heide Lindgren as the new face of GUESS by Marciano. Heide Lindgren joins a long history of legendary supermodels who have been the face of fashion giant GUESS, including Claudia Schiffer, Adriana Lima and Alessandra Ambrosio.

The Fall/Winter 2010 GUESS by Marciano Campaign is a classic collection of black & white images that transport the viewer back to the set of a 1960's film classic and showcase the collection in the manner it was meant to be: beautiful, glamorous and provocative.

"The GUESS by Marciano Fall Campaign conveys elegance and timeless beauty," says Paul Marciano, Chief Executive Officer and Creative Director for GUESS, Inc., "Heide Lindgren is a perfect fit for the fall 2010 advertising campaign as she portrays sexiness, success and power-and that is who our customer is today."

Moving from hometown Boca Raton, FL to New York City in January 2008, Heide has quickly become one of the most sought after American models. She has already shot with famed photographer Bruce Weber and recently was featured in Elle, Marie Claire, Surface and Madame Figaro. Paul Marciano, Chief Executive Officer and Vice-Chairman of the Board along with Maurice Marciano, Chairman of the Board operate the powerhouse company founded in 1981. 

Read more about Heide Lindgren is perfect fit for GUESS by Marciano @ Fibre2fashion

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USC offers Levi’s Jeans archetypes collection

Levi’s new line for Autumn Winter has just arrived at USC with key looks and top-to-toe denim. Levi’s Jeans epitomise classic American cool, Levi Strauss & Co. having invented denim jeans in 1873. This season they deliver a collection inspired by the archetypes that celebrate the spirit of the American lifestyle, full of attitude, hope and freedom covering three key looks; the brain, the jock and the rebel.

The brain, who is a self styled nerd, is intelligent with lots of style and most definitely not a geek. The studious look consists of sharp silhouette’s, trucker jackets, denim chambray shirts and chinos that remain on-trend and directional worn with crisp, clean preppy shirting in checks and stripes.

For the jock look, the collection offers more athletic collegiate inspired pieces– think shawl collars on knitwear and classic baseball style jackets.

The key mood for the rebel focuses on the ‘rebellious’ top-to-toe look, feeling hard but delivers it with a rock ‘n’ roll edge that is undeniably Levi’s in spirit using a darker palette, focusing on blacks, overdyes and confident directional finishes.

Read more about USC offers Levi’s Jeans archetypes collection at Fibre2fashion

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Fibre2fashion & TAI to host global denim conference

The new face of the Indian textile & apparel industry is “Denims” today. Textile Association India, Ahmedabad Unit is all set and geared up to host a conference on the global denim & jeans industry in association with Fibre2Fashion. Under the chairmanship of Dr. PR Roy, the two-day prestigious event is to be held at Indian Institute of Management, Ahmedabad (IIM A) on the 29th & 30th of October 2010.

The word Denim evokes and conjures up many thoughts and imaginations in our minds. Denim as typically masculine attire was in the early stages adorned by the cowboys or the people of the Wild West in America. Today, denim is a must irrespective of age or gender to be in the wardrobe of all modern fashionable consumers.

Indigo Blue denim is a great style statement. Historically, Levi Strauss, the inventor or the creator of today’s jeans and subsequently many other authors in the western world has well documented the rise of Denim Jeans to its present status. In the west, there are many designers who have given the denim their personal touch and autographed it with their excellence and craftsmanship. The Indian denim industry too is on the rise and raring to go global.

The proposed conference will help the industry discuss the future trends as well as the latest developments in the industry including expansion of India’s participation in this growing sector.

Mr Sanjay Lalbhai, CMD - Arvind Ltd and the biggest denim producer in India is expected to inaugurate and address on “Strategic issues in managing global denim business”. Robin Anson, Editorial Director - Textiles Intelligence, UK will deliberate on “India’s potential in the international market for denims & jeans vis-à-vis China, Bangladesh, Pakistan and Sri Lanka”.

Shumone Chatterjee, Head Marketing, Asia Pacific Region of Levi’s Strauss will hold fort on “Global Brands entry into emerging Indian Market”. Other eminent experts/speakers from the global textile industry will also speak on important topics related to the theme during the two-day conference. The conference is primarily aimed at CEOs and other top functional executives of the denim & jeans wear industry.

Click here for more details.
 
Visit the International Denim Conference

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