AMFII to host event & fashion show to promote viscose

India is the second largest producer of viscose filament yarn (VFY) in the world. To promote consumption and to propagate the inherent qualities of viscose yarn, the Association of Man-Made Fibre Industry in India (AMFII) is organizing an event - ‘Viscose Connect 2011’ in Surat on February 25, 2010. The day long activities will conclude with a fashion show in the evening.

The event will begin with a welcome address from Mr OR Chitlange, Vice President – AMFII, who will highlight the need for such value chain connect seminars, especially since the Indian Technical textile industry for the most part, lies in the unorganized sector.

The trader’s perspective will be provided by Mr Devkishen Manghani, President of Federation of Surat Textile Traders Association (FOSTTA). This will be followed by a designer’s view from Ms Archana Kochhar who will speak on trends and developments followed by Ms Shaina NC. Mr Vijesh Thakkar, Director – Vidilon Exports will speak on behalf of exporters. Ms Rajeshree Netalkar from Dystar India will present her views on colour solutions.

The fashion show will be presented by well known Indian fashion designers which include; Archana Kochhar, Shaina NC, Prashant & Sudha and Amy Billimoria.

Viscose is a viscous organic liquid used to make rayon and cellophane. Viscose is becoming synonymous with rayon, a soft material commonly used in sarees, salwar suits, wedding gowns, scarves, embroidery, shirts, innerwear etc..

The R&D which went into discovery of the viscose fibre is the result of efforts to create a cheaper substitute for the expensive silk fibre. It was first manufactured as celluosic fibre. Invented in 1884 in France, it was first commercialized in 1910 by US based - Avtex Fibres Inc.

Unlike most man-made fibres, rayon is not synthetic. It is made from wood pulp, a cellulosic based raw material which is naturally-occurring, bio-degradable and is a renewable resource. It is eco-friendly & similar to those of natural cellulosic fibres, such as cotton or linen, than those of other man-made fibres such as nylon or polyester.

 

Read More about AMFII to host event & fashion show to promote viscose @ Fibre2fashion

Oscar de la Renta Pre-Fall 2011

There are many people who suggest that fashion runway shows are a waste of time.  They take a lot of hours and money to plan but result in a twelve minute show. Every time I attend an Oscar de la Renta fashion show, I am reminded of the magic that happens when you see the fashions come down the runway in person.  They are an important event for the editors and buyers because you can't see in photos the movement of the dresses or the way the light hits the beading and embroidery.  These photos of just some of my favorites from the Oscar de la Renta Pre-Fall 2011 show don't really do the gorgeous outfits justice but they give you an idea of just some of the magic I saw yesterday.  Pre-fall collections as well as resort usually stay a little under the radar and always offer options that you don't see over played in every magazine.  It's too bad we'll have to wait for them though, I saw some fabulous options for the holidays!

Photos from Style.com

Ukrainian label Bevza to feature at London Fashion Week

Famed in the Ukraine for her LWD; a BEVZA staple, the label encompasses the notions of minimalism, modern sleek silhouettes and effortless chic. 


This lux label is no stranger to the catwalk and has showcased at Ukrainian Fashion Week since 2006. Having also showcased numerous times in Russia, Svetlana is now set to take her label to London where she is sure to attract the eyes and glare of the British press.


BEVZA’s Autumn/winter 2011 collection will be exhibited at the Charing Cross Hotel, The Strand on Saturday 19 February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode” London Fashion Week catwalk show,fashion magazines.

Read more about Ukrainian label Bevza to feature at London Fashion Week @ Fibre2fashion

BOSS Black Autumn/Winter 2010-2011

The women’s- and menswear collections in the BOSS Black line offer versatile fashion ranges with a rich array of elegant “modern classics” in business-, leisure- and formalwear: perfect looks that satisfy the most demanding tastes and accentuate the wearer’s personality. The Autumn/Winter 2010-11 collections in the BOSS Black line offer versatile fashion ranges with a rich array of elegant “modern classics” in business-, leisure- and formal wear: perfect looks that satisfy the most sophisticated tastes and enhance the wearer’s personality.

Complete Collection