Opening of two new LEVIEV stores in Dubai

April 16, 2008 (USA)

LEVIEV, the world's most exclusive diamond jewelry brand, named after 'diamantaire extraordinaire' Lev Leviev, announces the opening of two new LEVIEV stores in Dubai in 2008. One LEVIEV store will be a flagship boutique located in the most prestigious section of the BURJ DUBAI Mall, billed as the world's biggest mall, under the world's tallest building, the BURJ DUBAI Tower, culminating at approximately 2,000 feet. Construction of the store will begin in the 4th quarter of 2008, when the mall is ready for tenants, and inaugurated when the mall opens to the public. The LEVIEV Dubai flagship will be a full-fledged LEVIEV store, complete with elegant design elements that are a constant throughout all LEVIEV boutiques, a private salon, and several thousand carats of extraordinary diamonds. The other will be a LEVIEV mini-boutique in the lobby of the new and exclusive ATLANTIS Hotel resort on the world-famous Jumeirah Palm Island, currently scheduled to open in September 2008. The LEVIEV boutique will be only 300 sq. ft., but will have key attributes of the LEVIEV stores in London, New York and Moscow, and offer an extraordinary selection of diamonds geared to the international clientele visiting the ATLANTIS resort. The two stores come in addition to the LEVIEV shop-in-shop located at LEVANT Jewelers in the lobby of the prestigious Al-Qasr Hotel on Madinat Jumeirah, which opened on March 18th of 2008. For all itsretail business in Dubai, LEVIEV has partnered with LEVANT Jewelers, the dynamic local company headed by Chairman Arif Bin Khadra, specializing in luxury retail.

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