Obama favorites create wardrobe for Chicago 2016 delegation

Chicago 2016 announced that the presentation apparel being worn by the delegation in Copenhagen, Denmark has been designed by three Chicago-based designers, including neckwear designer Lee Allison, venerable clothing brand Hart Schaffner Marx, and renowned designer Maria Pinto. The designers donated their time to work with the bid and have provided the clothing at cost.

It is customary for bid city delegations to wear official apparel to signify teamwork and cohesion.

“On October 2, Chicago will be on an international stage, and our city’s fashion designers will share in the spotlight,” said Patrick G. Ryan, chairman and CEO of Chicago 2016. “Our bid plan celebrates Chicago and we are proud to showcase the talents of the art and design community that thrives here. We appreciate the support of Chicago’s business community and our world-renowned fashion designers.”

The female delegates traveling to Copenhagen will be wearing the designs of Maria Pinto, who has established a name for herself in Chicago and is now well-recognized in the world of fashion. An alumna of The School of the Art Institute of Chicago, Pinto majored in fine art with a focus in fashion, and later attended both New York’s Parson’s School of Design and the Fashion Institute of Technology. Pinto opened the doors to her first boutique in the city’s West Loop neighborhood, drawing celebrity clients like First Lady Michelle Obama and Oprah Winfrey.

Another Chicago-based style maker, Lee Allison, has been producing his own line of neckties, dress shirts and accessories since 1995. His distinctive silk ties are cut and sewn by hand in a studio located in one of Chicago’s most fashion-forward neighborhoods. Lee Allison creates the signature designs himself, and has been creating ties for Chicago 2016 since the bid’s beginning.

When asked by Chicago 2016 to help create the outfits for the male delegates going to Copenhagen, Chicago 2016 and Allison teamed up with clothier, Hart Schaffner Marx, another hometown favorite since 1872, to fully fashion the men for this significant event.

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New Natural Uplift Supports Women From The Inside Out

Bali, the No. 1 department store intimate apparel brand, has introduced its new Natural Uplift bra that features advanced lift for the bust without adding size. The patent-pending lift innovation delivers just the right amount of lift and side support for beautiful shape and comfort, with full coverage to prevent spillover.

The Bali “Natural Uplift” bra, which will be available in department stores in September, helps women Live Beautifully by providing a solid foundation to uplift women from the inside out.

“Natural Uplift has been designed to give full support women a lift, because Bali believes that when you feel beautiful, you are,” said Jennifer Stell, senior marketing manager, Bali. “We also incorporated extra comfort details, like Silky Smooth Lining against the skin, and encased underwire for an added level of comfort.” 

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James Nolan wins International Lingerie Design Award

On the opening night of the 2009 Milan Fashion Week, fashion design students from 28 countries and regions around the world presented their lingerie showpieces at the grand final of the Triumph Inspiration Award '09 in a fabulous catwalk show in the famous design museum, La Triennale. A celebrity expert judging panel, consisting of two-time Academy Award winning actress Hilary Swank, Editor in Chief of Vogue Italy Franca Sozzani, Hong Kong's international model Qi Qi, legendary fashion photographer Giovanni Gastel, co-founder and creative director of the fashion label Miss Sixty, Wichy Hassan, and Jan Rosenberg, Head of Global Sales and Marketing Triumph International, decided which design piece is the most creative interpretation of this year's award motto "Icons".

James Nolan, 20, Great Britain, convinced the jury with the interpretation of the icon "Odette and Odile" to become the winner of the Triumph Inspiration Award '09 and will pocket not only a cash prize of Euro 15,000 but also a career-boosting limited edition of the winning piece. James Nolan will see the showpiece adapted and interpreted by the Triumph design team, leading to series production of the set, which will be sold in selected Triumph stores worldwide in 2010. The jury awarded the design "Harbour Mirage" by Katinka Poole, 28, Australia, the second prize, receiving Euro 10,000 and Shani Elkin, 24, Israel, with "Jerusalem" won Euro 5,000 as third prize.

At the grand final of the Triumph Inspiration Award '09, all competing finalists were under the scrutiny of the demanding jurors. The jury judged all entries according to the same criteria: innovation and creativity in interpreting the design motto "Icons", individuality, concept, aesthetics, quality in design and execution, as well as presentation. "Success is the result of talent and hard work. I am thrilled to see how both come together in these passionate pieces by young fashion design students - they truly deserve a stage such as the Triumph Inspiration Award", stated two-time Academy Award winning actress Hilary Swank. 

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Lindsay Colbus Brings Taste Of India To New Collection

Lindsay Colbus jewelry known for ultra chic timeless pieces worn by celebrities and tastemakers alike has created a new collection inspired from India.

The jewelry brand's new handcrafted accessories have signature Lindsay Colbus chain links from India and include natural pieces interwoven to make this the most stylish collection that the brand has created to date.

Lindsay Colbus accessories are a favorite of the fashion world from media to those who covet the hottest trends including stylish celebrities from Lauren Conrad to Rihanna.

"I was inspired from the Bollywood movies as well as from my trip experience in Bali that I created rich colors and brought materials from India to ultimately create a collection that truly has an Indian flair," states Lindsay Colbus. "The pieces are bold colors with combined natural resources to my signature chain links that will attract tastemakers in America and abroad to wear."

The Lindsay Colbus brand is based on beautiful eclectic accessories that are handcrafted pieces inspired from around the world for every day to special events. These bold and unique accessories are sold in specialty stores and online.

Lindsay Colbus

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No shine look & My Village hit Lakme ramp

Kallol Datta and Rimzim Dadu gave interesting fashion directions for S/S 2010 at Lakme Fashion Week.

Using natural fabrics like kora, cotton, mul, voile, net and crepe, Kallol Datta moved away from conventional fashion as usual and went for the No shine look with his signature prints for Spring/Summer 2010 at Lakme Fashion Week.

Last season it was the stark mannequin motif that appeared on his garments and as jewellery. This time his prints were dragonflies, bees and Him and Her logo prints which appeared for the “Avant Garde F’ck” collection in geometric forms under his label Kallol Datta 1955. The colours were limited to ecru, pink, jade, black and beige but it was the construction of the garments that was characteristic of the designer. Drapes appeared at the hem and at the back, dual tones were used for front wrap dresses and the silhouette was egg shaped with fullness at the midriff graduating down or in front.

The 20 pieces was a thinking person’s collection that was starkly simple and elegant, but with a lot of interesting construction elements that Kallol is famous for. It is difficult to single out any of the outfits, since each one will be a great seller with people who want stylish interesting conversation pieces. But the lopsided dress with drapes on the side, the junta wrap overlay, the swinging dress and the winged hem on one side, or the net over solid jade, were part of a great collection.

Although Kallol Datta has followed his silhouette lines of last season, there is a bit of reinvention he added, which will make this collection also a hit with the young trendy dressers for Spring/Summer 2010.

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Deepika Pandukone crackles on ramp for Gauri & Nainika

Cascades of long drapes descended from the ceiling, a giant visual of the Grey Goose Journeys around the world set the stage for one of the most glamorous and elegant retro haute couture shows of the day.

Black, white and red - the eternal colour story was the only selection by designers, Gauri and Nainika for their
Spring/Summer 2010 collection presented by Grey Goose at Lakme Fashion week. With delicate vintage touches for their garments, which the duo is famous for, they gave women’s wear that aura of sophistication and style.

Moving away a little from their trademark gowns, the pair designed shorter hemlines for part of the show with interesting detailing on the garments.Roses bloomed on most of the amazingly tailored and finished creations in chiffon, satin and organza.

For the opening, the sultry voice Geane, the renowned jazz singer, crooned as nine fiery red garments inspired by La Beaute Rouge the new martini for Grey Goose was a dramatic section that made it almost show stopping in its beauty.But it was only the start of an incredible journey of exquisite beauty as the black and white creations glided down the ramp. Giant bows and roses, perfectly moulded gowns and dresses and the amazing designs by these talented creative sisters have won them the title of Top Couturiers for Red Carpet ensembles.

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Hottest boy John Abraham walks for Rocky S ‘Glam Meets Goth’

Rocky S, the favourite of Bollywood stars moved from the female to the male realm of fashion for Spring/Summer 2010 at Lakme Fashion Week with a collection that was reminiscent of an old world charm that brought together such diverse themes as gothic, punk and vintage vampire wedding attire.

Classic sharply cut suits in masculine tones of black, steel, grey, deep blue, lush violet moved to wine, beige and ivory. Rich luxurious fabrics were the base as glittering brocades jacquards, textured striped silk blends, hounds tooth, gabardine, tweed, felt, German bird’s eye and even some very interesting upholstery material was turned into very avant garde men’s wear.

Detailing was unconventional with elbow patches or lace borders on cuffs, collars, lapels on backs of jackets and pockets which added a touch of drama to the clothes. The jackets varied between one to two buttons closures and with single or double back vents. Trousers were skin tight while lapels were either peaked or notched and medium width. Waist coats appeared occasionally in gold brocade or matching fabrics. The four women’s gold, beige lace and black layered gowns were the icing on the collection.

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PEM America launches non-toxic infant & juvenile products

Keeping in line with celebrity mom Jenny McCarthy's mission to build a better environment for children, TOO GOOD by Jenny has partnered with PEM America to launch a line of affordable, non-toxic infant & juvenile products, including bedding, bath textiles, room decor and newborn gift sets. The licensing agreement was developed and negotiated by Los Angeles-based new business development consultancy Brand Sense Partners, LLC (BSP).

The line will debut in bedding and will reflect McCarthy's passion for creating safe, non-toxic surroundings for children with a focus on safety, technology and design. TOO GOOD plans to pretest raw materials prior to reaching the manufacturing stage and will also test all products for lead and phthalates with results posted prior to the product arriving in any retailer. New improvements, such as reversible sets and Aloesoothe, an innovative, Aloe-enhanced finishing technology, will help to further differentiate TOO GOOD from its competitors, while offering some of the best crib sheet options on the market. While some manufacturers have taken thread counts down, TOO GOOD will be utilizing higher thread counts and 100% cotton on all crib sheets, mattress pads and other products that are in direct contact with the child.

TOO GOOD will also strive to bridge the gap between education and fashion. Specific textures, colors and icons will be used to enhance early learning and storytelling, while chic and clutter-free design will allow parents to provide more than one look which will bring continued smiles to parents and children alike.

"We are extremely excited to partner with TOO GOOD to introduce this line of safe and affordable children's products," said Keith Schneider, senior vice president for PEM America. "The TOO GOOD brand is part of McCarthy's efforts to advocate for reducing children's exposure to unsafe and unhealthy products and we are unwaveringly aligned with that mission as well."

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Brooke Burke holds Limited Edition Clarisonic at Style360

Clarisonic is in the business of beauty and there was nothing more beautiful at the 2009 New York Fashion Week than breast cancer survivors modeling dresses donated by designers such as Giorgio Armani, Tadashi and Luca Luca. Clarisonic sponsored Style360's Pink Dress Collection Runway Show on September 15th and even created a Limited Edition Clarisonic just for the occasion. Celebrity host, CEO of Modern Mom and former Dancing With the Stars champion Brooke Burke closed the event walking down the catwalk in a Nicole Miller pink satin cocktail frock with a Limited Edition Clarisonic in hand.

"I'm always excited by opportunities such as the SGK Pink Dress Collection show sponsored by Clarisonic, that gives back in a big way," said Brooke Burke. "It was such an honor to be involved in a runway show that not only benefits a cause near and dear to my heart but also allowed me to see these breast cancer survivors on the catwalk demonstrating cancer will not define them nor keep them down."

Dr. Robb Akridge, co-founder of Clarisonic, was on hand prepping models backstage with the Limited Edition Clarisonic prior to the show and sharing skin care tips for keeping your skin looking young and fresh. Walking in the show was Roxy Olin (MTV's "The City") and catwalk legends Carol Alt and Carmen Dell'Orefice. Perez Hilton also lent his support donning a bright pink satin suit created by moods of norway.

Although this is Clarisonic's first time at Fashion Week they have been involved in raising money and awareness for breast cancer since October 2007. Their Pink Ribbon Clarisonic and newly available Pink Mia donate funds with every sale. To date they have raised over $500,000 for breast cancer screening & research. 

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House of Fraser launches Wonderbra by Dita Von Teese

House of Fraser is now stocking the brand new Wonderbra by Dita Von Teese collection. Based on the success of the last collection the iconic burlesque dancer Dita Von Teese has returned to the drawing board to create a second line for Wonderbra, and House of Fraser was the first online retailer to stock the collection.

The designer bras collection launched at House of Fraser on 11 September and is titled the ’Party Edition’.

Speaking about her inspiration for the line, Dita said: “I wanted to re-invent the existing collection for a few reasons, one being that I love it so much myself, and I was so happy with the execution of the new bra shapes Wonderbra made for me, that I kept fantasizing about having it in other colours and fabrics”

The Sparkle Teese lingerie is sure to excite customers, with its combination of sequins, tulle and ruby red tassles. Designed to provide sexy yet sophisticated styling, the Sparkle Teese is available in a cleavage and balcony bra, brief and thong bottoms and matching suspender belt.
The Satine Teese lingerie has been created to provide pure silver screen glamour. 

The line comes in two shades of a fiery red satin and a delicate mauve with a sensual lace trim. The Satine Teese introduces the shaping high suspender to exaggerate curves and sits alongside a matching cleavage bra, thong and brief.


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Wildcat print strikes at Wickedelic Lingerie

They do claim that a wild cat the size of a Puma stalks the hinterland of Dartmoor with many a sighting of oversized black felines reported in the area - usually late on a Saturday night.

But at the Wickedelic Lingerie warehouse, perched on the very edge of Dartmoor, they find themselves under siege from a wide variety of wild creatures.

Of course, this leading online and mail order supplier of erotic lingerie has nothing to do with real wild animals, nor has there been a mass breakout from Paignton Zoo or Dartmoor Wildlife Park but rather it now offers a wide range of this seasons must have look – animal print effect lingerie.

Nick Gibbens, PR and Online Sales Manager at Wickedelic Lingerie, explains: “Our shelves are full of slips, stockings, tights, leggings, thongs, knickers, chemises, bras in a wide variety of animal print material. Especially popular are Tiger and Leopard effects in a variety of colours and materials.”

Wickedelic Lingerie proudly insists that no actual wild animals were hurt in the making of their highly fashionable garments - as Nick explains. “Here at Wickedelic Lingerie we can safely say that you can wear our beautifully made Leopard and Tiger print, sexy lingerie with a totally clear conscience.

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Next Season & Body Style - successful beginning of new season

Expositions at Poland’s largest apparel and textile trade shows were visited by over 5,000 traders from Poland and abroad. Business talks were held at many stands almost until the end of the trade fair. Footwear companies were present at the Next Season contracting event for the first time. Almost all key importers of shoes participated in the show. Their offers were very popular among traders representing boutiques and large stores. Exhibitors representing both apparel and footwear companies were positive about their participation in the Next Season and Body Style contracting events.

They were satisfied with the number of established business contacts and orders received for next year’s collections. Trade fair guests included the following designers: Bernard Ford Hanaoka, Grazyna Hase, Anna Korytowska, Andrzej Foder and Miss Polonia 2008 – Angelika Jakubowska. The offers showcased at Next Season Contracting and Body Style were supplemented with offers presented at Fast Fashion Exhibition and the Tex-Style Clothing Industry Fabrics and Accessories Trade Fair. Moreover, traders could see offers of 137 Chinese textile and apparel producers during the national presentation of the Eastern China Region.

The total number of Polish and foreign brands of apparel, footwear, fashion for special occasions, lingerie and beach fashion, accessories and textiles presented at the September editions of four events (Next Season Contracting – Exhibition of Clothing, Shoes and Accessories together with the Body Style Exhibition of Lingerie and Beach Fashion, Fast Fashion Exhibition and the Tex-Style Clothing Industry Fabrics and Accessories Trade Fair) was almost 650.

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Maria Menounos - ‘Nothing Is More Stylish Than A Bright, White Smile’

Procter & Gamble's Oral-B(R) Pulsonic, the oral care leader's slimmest and lightest rechargeable sonic toothbrush, is pleased to announce an exciting second annual partnership with Hachette Filipacchi Media's STYLE360, a multi-day fashion showcase that explores the relationship between fashion and contemporary culture by pairing style trends with innovative brands.

This year, Pulsonic has joined forces with style & entertainment correspondent, Maria Menounos, to give beauty and fashion aficionados everywhere an all-access pass to the week's styles, beauty trends, celebrity sightings and more - truly providing fashionistas with "the skinny" on STYLE360's impressive roster of fresh fashion talent and inventive design houses.

Maria will be at the STYLE360's Metropolitan Pavilion headquarters trend-spotting from the Oral-B "Skinny on Fashion" Lounge asking celebrities, models and designers about their inspiration for Spring 2010.

"As someone who frequents the red carpet, nothing is more stylish than a bright, white smile," says Maria Menounos. "It seems natural to promote that simple advice at fashion week by partnering with Oral-B Pulsonic to bring fashion & beauty-lovers 'the skinny' on everything that's happening."

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Designers to put fashion spotlight at Fashion In Detroit

Fashion In Detroit (FID) - Michigan's premier fashion event - announced its designer lineup made up of prestigious national designers, up and coming local designers, plus the very best of Michigan's fashion students.

Day 1: Schott NYC - Joe Faris, Kevan Hall, Student Show, Dana Keaton, Marlaina Stone and P.S. by Peter Soronen

Day 2: North Beach Leather - Joe Faris, MYNT 1792 - Kevin Christiana, Carhartt, Femilia Couture, Betsey Johnson, Made In Detroit - Kid Rock

Tickets are on sale now at www.fashionindetroit.com. A one-day pass is $75 for six runway shows, a souvenir lookbook, gift bag and eligibility for high-end giveaways. AfterGlow tickets are also on sale for $50 and include three bands, including headliner Dirty Americans (www.roadrunnerrecords.com/Artists/DirtyAmericans), plus aerial yoga shows by Detroit Flyhouse (www.detroitflyhouse.com) and appetizers and desserts from some of metro Detroit's top restaurants. AfterGlow takes place 8 p.m.-2 a.m., Friday, Oct. 2 at Stage 3 Productions, a 40,000 square foot film studio in Warren, Michigan.

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Sheer Iridesscent Makes Woman Feel Sexy With Sheer Control

Body Wrap, an intimate apparel shapewear company of SEA Group, has launched SHEER IRIDESSCENT a new innovative shapewear collection that combines body shaping techniques with sheer control fabrics in solids and print.

"The Sheer Iridesscent collection makes a woman feel sexy with sheer control. The look is fresh and the collection has prints and shapes that look and feel chic!" says Kathy Van Ness EVP/CMO of SEA Group. 

The product has engineered seaming and uniquely designed prints that enhance and shape the body with a sheer transparent fabric.

The collection is built around brief, long pant, camisole and bandeau dress and will be seen in key retailers such as Neiman Marcus and Nordstrom and better specialty stores for holiday season 2009/2010.

Body Wrap sells its products in over 50 countries worldwide and is part of SEA, Swim Experts Alliance. SEA Group is a worldwide leading manufacturer of ladies swimsuits and beachwear, as well as seamless control shapewear with the brands; Body Wrap, Sheer Iridesscent, Gottex, Profile by Gottex; Gideon Oberson,Christina, Captiva, The C Collection, Fantasizer, Baltex, Be Creative, Silhouette Solutions, Krista, and licensed products Nicole Miller.

SEA Swim Experts Alliance

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Cellufun debuts Jillian Lewis spring line in Virtual World

Cellufun, the mobile virtual community known as "The World's Mobile Playground," announced that they have created a virtual Fashion Week pop-up store featuring designs from Jillian Lewis' Spring 2010 collection. Cellufun debuted Ms. Lewis' new line on Friday, September 4th. Jillian Lewis, a finalist in Project Runway Season Four, is a critically acclaimed designer whose pieces have been worn by countless A-list celebrities.

"Jillian's decision to preview her designs on a mobile platform shows tremendous awareness of how women use technology. They don't want to be tethered to their PC's, and rely on their phones more than ever for access to all kinds of content," said Neil Edwards, CEO of Cellufun. "We are thrilled to host the first ever virtual world debut of a new designer line, and look forward to being part of Fashion Week," he added.

Cellufun's Fashion Week pop-up store will also feature products from the Cygalle Healing Spa, a luxury holistic spa founded by Cygalle Dias. Cellufun users who purchase The Raspberry Q10 Moisturizer or the Rice Peptide Anti-Aging Serum for their avatars will get bonus points in the Strut Your Stuff game. Cygalle Healing Spa is handling the pre-runway skin treatment for designer Charlotte Ronson's models before her September 11th fashion show.

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PUMA denim gives you stylish & ultimate look

PUMA, the sportslifestyle brand debuts a new denim range for Autumn Winter 09. PUMA has created a versatile new jean for male and female of today who is fashion conscious and trendy. PUMA denim is especially designed with the PUMA customer in mind. All styles feature PUMA’s unique sportslifestyle approach.

PUMA denims can easily be paired with any outfit – a perfect choice for either casual or more formal occasions. With a variety of color offerings, a closer body fit, and a fashionably detailed construction, PUMA denim collection is a staple style for everyone’s wardrobe.

PUMA denim for women is available in Rigid, Dark Indigo and Black finish and wash. While rigid denim is the basic denim fabric whish is washed once it has been made into a jean so that shrinkage is accounted for in the final size. The washed process also makes sure that there is no crocking so that the blue color does not rub off onto things it touches.

Its ready to wear and the wash gives a clean authentic vintage feel and is the smartest looking of all the washes. The dark indigo jeans for women are slightly washed and the denim has a worn in effect. PUMA’S black denim for women is as black as denim can get and is a must have in every woman’s denim wardrobe. The dark black denim has a rinsed finish and the black color will fade with every wash & wear turning it into a stylish grey. 

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A*Muse, Pamela Anderson to bring beach fashion at NZFW

Richie Rich, New York fashion designer will launch his latest collection, A*Muse, featuring Pamela Anderson at New Zealand Fashion Week in Auckland on September 25, 2009. This will be the first stop on a worldwide promotional tour in which Rich and Anderson will be introducing the brand to major cities in the U.S., Europe, and Asia.

The A*Muse brand will be an animal-friendly, organic line, consisting of bathing suits, designer printed t-shirts featuring images of Pamela Anderson and the designer himself, including hoodies and zip ups, a full range of casual dresses, and beachwear.

Richie Rich has been defined by many as New York’s modern day Warhol. It seemed appropriate that Richie would incorporate the images of the muses that have inspired him over the years into his designs. Richie knew, from the beginning, that the first muse for this collection had to be his longtime friend, Pamela Anderson. “Pam has long been a source of inspiration to me, she has this amazing combination of the sweet girl next door but in the most glamorous of ways -- I love her lust for life!” Richie describes the A*Muse collection inspired by Anderson as, “fun, sexy, surfer girl from Malibu meets Andy Warhol.”



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Gorgeous Gemma Ward Modelling for Dior

Gemma Louise Ward (born 3 November 1987) is an Australian model and actress.

Source : www.glamgalz.com

Madonna Strikes the Pose for Louis Vuitton

Madonna will appear as the face of LV’s Spring/Summer fashion campaign striking provocative poses in the season’s sexy short skirts, ethnic-inspired sandals, and animal-print bangles against a backdrop straight out of 1940s Paris.

Source : designertoejonline.wordpress.com

Architect of Chilean Fashion to present at Couture Fashion Week

Award-winning Chilean designer Ruben Campos will present his latest collection at Couture Fashion Week, 4:00 p.m. on Sunday, September 13, 2009 at the world-famous Waldorf-Astoria Hotel on New York's legendary Park Avenue.

Often referred to as the "Architect of Chilean Fashion", Mr. Campos studied fashion design in Madrid with Anselmo Bazola and later went on to launch his own couture fashion house in Santiago, Chile. He is one of Latin America's most prominent and successful fashion designers, consistently creating elegant, sophisticated and inspiring designs. He has shown on runways throughout Latin America as well as in Miami, New York and, in June 2009, as a special guest at the premiere of Dominican Republic Fashion Week.

Ruben Campos's creations reflect a decidedly architectural influence, and each design is almost a fashion sculpture built to bring out the best features of its wearer.

Mr. Campos's discerning clientele includes celebrities, socialites, beauty queens and dignitaries, and his designs have been sold in many boutiques around the world including Neiman Marcus in the United States.



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Lingerie specialist Van de Velde selects Lectra VectorLingerieMX

Lectra, the world leader in integrated technology solutions dedicated to the fashion industry, is pleased to announce that Van de Velde, specialist in luxury lingerie, has acquired the VectorLingerieMX to optimize its production.


Established in 1919, Van de Velde designs and manufactures luxurious women’s lingerie under the brand names Marie Jo, Marie Jo L'Aventure and PrimaDonna with impeccable product quality as their main objective.


In line with this philosophy, core activities such as design, product development, prototyping, fabric cutting, and quality control are performed at the company’s headquarters in Schellebelle, Belgium.

Guided by the desire to satisfy their very demanding clientele of around 5 000 people worldwide, the company presents 300 new models and ships more than five million finished articles per year.


Van de Velde: stringent specifications
With a view to guaranteeing permanent quality products, whilst at the same time increasing productivity, Van de Velde carried out a study of the different options available on the market.

One of the biggest challenges faced by the company is to ensure the highest possible cutting quality for all the components that are used to make their products.


Lingerie articles contain many components, which are often small and intricately shaped, and the slightest fault in cutting complicates the whole system, and may lead to a serious drop in product quality.


Having tested and assessed existing machines, in the end, Van de Velde settled on the Lectra VectorLingerieMX which provided the best offer in terms of quality, efficiency and productivity.





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